THE FIVE SENSES OF WINE
Marco Senaldi

Even for the average consumer it is easy to realise that a revolution is underway in the wine world. From a humble drink with a restricted production destined for connoisseurs, wine is

becoming the major player in popular celebrations. Wine is the theme of books and guidebooks, the star of glossy magazines that are now equivalent to top consumer lifestyle publications, the in-vogue drink that is popular with both the male and female market, and finally a product with a valueadded image that is

sometimes extremely high. In wine production today, we are faced with an evident schism: on one side, the force of indigenous tradition; on the other, widespread technological innovation and the globalisation of food.

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